Following the ever-changing demands of qualitative research, the 6th annual Qualitative360 Europe conference will provide and ideal networking platform, with exciting speakers, cutting edge discussions and a review of the latest methodologies, tools and case studies available.
Join us in Brussels from 3-5 February 2015 to embrace change in qualitative research, explore new methodologies, assess the latest technologies, contextualise ethnographic insights and ultimately reclaim the interpretative potency of qualitative research as an integral driver of business growth.
What will you learn?
- Understand how Nestle is accessing low income consumers
- Hear how Deutsche Telekom is utilising ethnographic research to understand consumers
- Explore how McDonalds employsqualitative research to elicit actionable insights
- Hear how Jaguar & Land Rover revisits the main principles of marketing and meaning of research
- Learn how IFF is using qualitative research to deepen consumer insight
What makes this event different?
Conference agenda - carefully designed and based on research with client companies & stakeholders
Single stream, highly focused and interactive - an event format structured to maximize learning experience
Highly valuable, pitch-free content - every presentation is vetted by our producers and advisory members
Extensive networking opportunities - aimed at providing you with the best environment to expand your business
Feedback from previous participants:
"An exciting event that brought together some of the most innovative thinkers and doers in qualitative research today. Met some terrific people and heard some outstanding presentations ... Can't wait for the next Qual 360 Conference!”
(Liz van Patten, QRCA)
"A great opportunity to share experiences and learn from others in the industry"
(Nicole Foo, Singtel)
"Brilliant! Please keep this up!"
(Satyen Sharma, TATA Sky)
"Insightful and well organised event with excellent presentations that engaged and inspired attendees. I will certainly be back next year!"
(Michelle Pascoe, OOPS)