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A Quick Review of Mobile Apps for Qualitative Research

Research and Mobile seem to be getting well along together.  With all the capabilities mobile has to offer and the need for the research industry to be faster and better in data gathering, this tandem can really pull off a trailblazing show.

Thanks to mobile devices, qualitative research has now been given a new lease of life. Mobile has enhanced qualitative research techniques such as ethnography and diaries. Some argued that mobile has also created new research methodologies. Well, the debate goes on…

Below is a list of mobile apps for qualitative research found within our radar. Please note they are in no particular order or ranking.

 

Curious Analytics This app passively collects user data on iOS and Android phones. We license the technology and data to market researchers. Click here to know more about this app.

 

IdeaStream™ Mobile gets you closer to consumers and captures in-the-moment experiences. As well as capturing rich multimedia, including pictures and photos, IdeaStream™ Mobile lets participants interact with one another and extend their research community (MROC) experience And because it's an extension of the desktop and tablet capability, IdeaStream™ Mobile gives participants flexibility in how they wish to respond and interact. Click here to know more about this app.

Capture, by ActiveGroup, is a mobile app designed for the professional qualitative researcher, providing a unique and very affordable capability. The app allows the capture and upload of any video, audio or photographs from the field, making it ideal for ethnography, research in developing markets, shop-alongs, in office, or telephone interviews. All content is published and shared to a central media system (alongside traditional videostreaming content if desired), which allows clients to be exposed to their research like never before, eliminating the traditional pitfalls of trying to share various types of media amongst colleagues and key research stakeholders. Click here to know more about this app.

 

InSitu Mobile app is part of market research provider Civicom's leading solutions. The app lets respondents conveniently record their messages, videos, and pictures, which get uploaded to an online platform with just one simple click. InSitu offers maximum data collection flexibility, and allows researchers to easily review all information. Click here to know more about this free app.

 

Datafield brings forms and survey to the digital area. Datafield let you create forms and surveys in seconds on a web dashboard, then publish them to a native mobile application for mobile respondents to reply instantly and remotely. Datafield is a Software as a Service, with key features including: ability to reply to forms offline, collect signature and pictures together with  their GPS location, time and date of collection. There's no set-up costs and Datafield can be custom-integrated to your information System or existing Mobile application. Datafield, onsite data collection. Click here to know more about this app.

 

QualBoard Mobile lets participants post messages, pictures, and videos to a full-featured QualBoard® discussion while they are on-the-go and away from their computers. By going mobile, respondents can share their thoughts and experiences wherever life takes them. Click here to know more about this app.

 

Qualvu- Since Qualvu pioneered the use of Internet-based video to make qualitative research better, faster and cheaper, you might expect that Qualvu would also be the first to make those capabilities mobile. Click here to know more about this app.

 

Ethos App- Intimate, in-the-moment, happenings, priorities and realities captured effortlessly on mobile devices and sent through to you to conduct analysis, add meaning and change the way you understand your consumers, competitors and brand. Click here to know more about this app.

 

Evernote- Capture anything, Access anywhere, find things fast. Click here to know more about this app.

 

Ethnocorder- Conduct rich media surveys using an iPhone. Click here to know more about this app.

 

Focus group- FocusGroup is an app that makes it possible for anyone to conduct live focus group research. Click here to know more about this app.

 

Observe- iTunes is the world's easiest way to organize and add to your digital media collection. Click here to know more about this app.

Mobile Market Research- With MyInsights you can conduct all kinds of qualitative research. Consumers can capture their experiences, opinions and habits in the app in text messages, pictures and videos. Researchers can use the app themselves, for example during Shopalongs, Consumer Connects or for Mystery Shopping projects. Click here to know more about this app.

 

Dscout app- Instantly gather real-world experiences, in-the-moment ideas and real-time feedback. Click here to know more about this app.

 

Instaviz- is Diagram Sketching for your iphone, ipad or ipod touch. Click here to know more about this app.

 

Interview Assistant- You need to conduct an interview and your iPad is all you have? Interview Assistant is the right solution for you. Click here to know more about this app.

 

My Notes- Simple and elegant, a must-have for note-taking. Click here to know more about this app.

 

Recall it- Tag your notes.  Tag your photos.  Tag your thoughts.  Tag your life. Click here to know more about this app.

 

iTalk Recorder- iTalk Recorder is a full-featured recording app with a streamlined and intuitive user interface. Press the big red button to record; press it again to stop. You can append to existing recordings, choose from three levels of recording quality (11.025, 22.05, or 44.10 kHz sample rates), and manage your recordings, all with just a fingertip. Click here to know more about this app.

 

Dedoose- is an amazing web app for the analysis of text, video and spreadsheet data. Click here to know more about this app.

 

Tagcrowd- Create your own tag cloud from any text to visualize word frequency. Click here to know more about this app.

 

Revelation- Revelation Mobile for iPhone, iPad and Android devices is breakthrough technology that empowers researchers to get in-the- moment access to customer experiences. Using Revelation Mobile, participants can capture and record their behavior in real time. Click here to know more about this app.

 

Luminant software- Take notes synced to audio with our bestselling note-taking software. AudioNote combines the functionality of note-taking and voice recording apps to create a powerful tool that will save you time while improving the quality of your notes. Click here to know more about this app.

 

My Research- We are unable to find iTunes on your computer. To download the free app myResearch by Locle, get iTunes now. Click here to know more about this app.

 

Overshoulder- Gather in-the-moment ideas, photos, videos and innovation inspiration. Click here to know more about this app.

 

Liveminds- Qualitative research software for ongoing conversations with focus groups to understand what people think, feel & do. Click here to know more about this app.

 

My Service Fellow- myServiceFellow is a mobile ethnography application for smartphones. You can download the app “myServiceFellow” in the Apple AppStore (iOS 4.1 or higher) & and Android Marketplace (Android 2.2 or higher) and test the app with the username “demo” and password “demo”.  Click here to know more about this app.

 

Lifelapse- Lifelapse is a new way to capture your life and relive all your events and experiences. Lifelapse has officially launched it's first two major products: Lifelapse for iPhone and the Lifepouch. Click here to know more about this app.

 

Infinity- The award-winning voice recorder for Mac and Windows is now available for iPhone, iPod, and iPad! With QuickVoice you can conveniently record voice notes, reminders, dictations, meetings, interviews, shopping lists, to do lists, and even entire lectures and multi-session seminars. QuickVoice also features incredible SpinVox speech technology for sending text emails using just voice and a few touches--as in no typing required! Great for when you're on the go. Click here to know more about this app.

 

Recorder the App- Record memos, discussions, interviews, and ideas on your iPhone. Use it as a voice recorder or a sound recorder. Record for seconds or hours. Extremely simple one button interface. Click here to know more about this app.

 

Mind Node- MindNode's focus and flexibility makes it the perfect brainstorming tool. The clutter-free interface lets you concentrate on generating and connecting your ideas, and an infinitely expanding canvas means that no matter how big or complicated your thoughts get, MindNode can keep up. MindNode can even automatically rearrange especially complicated mind maps to make them easier to read. Click here to know more about this app.

 

You Note- YouNote is a family of applications for iPhone that allows you to take quick notes on all sorts of information. Click here to know more about this app.

 

Audio Memos- Audio Memos is a voice recorder for the iPhone, iPad and iPod Touch. Easy to use, with a simple and intuitive interface. Yet with many features as pause record, pause play, slider, quality control, volume meter, volume boost, volume normalizing, voice activated recording and more. Click here to know more about this app.

 

Wordle- Wordle is a toy for generating “word clouds” from text that you provide. The clouds give greater prominence to words that appear more frequently in the source text. You can tweak your clouds with different fonts, layouts, and color schemes. The images you create with Wordle are yours to use however you like. You can print them out, or save them to the Wordle gallery to share with your friends. Click here to know more about this app.

 

Mind Meister- Access your MindMeister mind maps from anywhere at anytime on the first collaborative mind mapping solution for iPhone and iPod touch. Click here to know more about this app.

 

CrowdLab offers full qualitative and quantitative research capabilities, using both bespoke functionality for asking questions, but also the native functionality of the phone, such as video, audio and photo. We also have built a “dynamic scheduling” platform that allows tasks to be set up to only appear at certain times, or based on certain events, including prior respondent uploads. This means respondents get to “unlock” their tasks and activities which results in deep engagement with the project, making it fun, game-like and immersive. Click here to know more about this app.

 

Field Notes is an app that allows researchers to be with people in the moment, so they can understand what they think and feel, and see them in their most natural context. Through this app, researchers can follow people's journeys and brand interactions as they happen, be with them in their homes, on their way to work, or at a live event. Click here to know more about this app.

 

Disclaimer: Please note that Merlien Institute takes no responsibility for information contained on external links from this list. Views expressed by individuals in their blogs, webpages or external sites are not necessarily those of Merlien Institute.

 

Know of any mobile qualitative apps you think we should include on this list? Send us the link, a picture and a short description of the app using the comment form below or email to Regina Silagpo at regina(at)merlien.org

 

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